There are numerous ideas for advertising effectively.
Businesses often look to advertising as a way to increase market share or to inform potential customers of their existence. Effective advertising can come in many forms, such as through the use of print or broadcasting media. To get the most value from your advertising dollars, some proven ideas and strategies have shown to be effective over time.
Hire a Celebrity
The face or voice of a well-known person will provide credibility to your advertising. Even if your business is local in its scope, a popular member of the local community who becomes your spokesperson can be effective. If you're just starting out and cash is tight, you could compensate this individual by offering free services to them.
Comparison
If you're using a visual medium such as television or magazines, a side-by-side comparison can demonstrate the effectiveness of your product. This method is commonly used in the advertising of laundry detergents, where pictures of a cleaned garment placed next to the soiled one displays the detergent's cleaning ability.
Use Emotion
Emotion can be an effective way to motivate people to buy because it compels them to take action. This idea is often used for products such as life insurance, where the advertisement paints the picture of what would happen if the family breadwinner dies without having adequate life-insurance protection. Determine whether your product might appeal to common emotions such as guilt, joy, sadness or feelings of inadequacy when creating your advertising.
Sex Sells
Appealing to the opposite sex is a common desire, especially for younger people, so look for ways to use this in your advertising. For example, if you market swimwear, consider using visual advertising that shows an attractive person wearing your products. If you operate a hair salon, a local television campaign showing your finished creations can demonstrate the value of your services.
Offer Incentives
Offer incentives in your advertising as a way to get people to try your product or service without risk. Television infomercials use this effectively by offering a money-back guarantee that may last as long as 90 days. If you own a business such as a health club, a local radio campaign advertising a free 30-day trial can entice people to give your club a try.
